Tuesday, June 16th, 2026
Çubuklu 29
Kaan Celikmen
E-Commerce & Marketing Director, Fiba Perakende Grubu
Serhat Akay
Director, CRM & Customer Intelligence, Kısmet By Milka
Busra Atas
Marketing Manager, Ecovacs Robotics
Bilal Aslan
Head of CRM, Roamless
Belemir Ozkirim
Head of Marketing, THOMSON ELECTRONIC
Didem Boz Kaya
Group Head, Digital & Data Driven Marketing, Doğuş Hospitality & Retail Group
Hakan Elbasi
Head of Digital Customer Experience, Coca Cola İçecek
Serdar Susuz
CEO, INSPARK
Gamze Olgun Parildamis
Founder, CEO , JARVIS
Engin Alan
Co-Founder, BİNOVİST & ROBOSME
Cigdem Akgun
CMO, TANI
Doruk Cenkci
Country Director, KIKO MILANO
Bora Denizci
Head of Performance Marketing & Digital Platforms, Arçelik
Gurkan Platin
Trainer & Consultant
Ugur Yildiz
CRM Manager, Saat&Saat
Murat Hacioglu
CEO, B2Metric
Bora Karadag
Bilgi Birikim Sistemleri Business Applications Manager – Microsoft
Baris Kanlica
Founder - Mawens Business Solutions
Serdar Turkoglu
VP of Sales, Mobven
Ercan Sidim
Enterprise Solutions Director, M.A.R.S. Technology I KARACA Group- Promoting CRM as a Market Trend and a Development Tool
- How Much Do You Know About CRM?
- Using CRM Features to Support Your Business
- Practical Examples of CRM Supporting a Business
- Optimizing Customer Experience While Dealing with Decreasing Staff and Budget Cuts
- Creating a Revolution in CX through Artificial Intelligence
- Using Customer Data to Build Loyalty and Generate Customers
- The Latest Trends and Innovations in Loyalty
- Marketing Automation: Unlocking Multichannel, Faster, and Smarter Marketing
- Personalizing Experience; A New Mission for Everyone – The Successful Retailer
- Creating Emotional Loyalty Through Experience
- Data and Identity Strategies; Unlocking the Power of Your Data
- Successful Global CRM Strategies Begin With; Customer
- Start with the Customer and Earn Lifetime Loyalty
- Rising Hand in Hand with Brand Values
- Does Anyone Know Where Retail Marketing is Heading?
- Has Your Customer Service Started Using Artificial Intelligence?
- Groundbreaking Stones in Personalized Customer Leadership
- Capturing the Customer with the Right Offer, Through the Right Channel, at the Right Time
- Using First-Party Data to Increase Customer Acquisition and Optimize Paid Media Spending
- New Games in Town; Youth Loyalty and Digital Product
- Predicting the Future of CRM and Loyalty
- Does Customizing Your Best Customers Increase Profits?
- How to Grow a Customer; Lifetime Value in Challenging Times
- Redesigning the Loyalty Program to Inspire and Influence, Differential Interaction
- Promoting Diversity and Inclusion at the Customer Level
Welcome Cocktail and Registration
Welcome Cocktail
CRM Talks Slot
16:00 – 16:15 - Inspark Panel
Moderator: Serdar Susuz - CEO, INSPARK
Panelist: Hakan Elbaşı - Head of Digital Customer Experience, Coca Cola İçecek
Subject: The Evolution of CRM: Customer Experience in the Age of AI Agents
16:15 – 16:30 - Engin Alan - Kurucu Ortak, BİNOVİST & ROBOSME
Subject: Does Your CRM Speak? – Turning Data into Decisions with a CRM That Understands Your Customers
16:30 – 17:00 - Tanı Panel
Moderator: Çiğdem Akgün CMO, TANI
Panelist: Doruk Cenkci Ülke Direktörü, KIKO MILANO
Panelist: Bora Denizci Head of Performance Marketing & Digital Platforms, Arçelik
Subject: If AI Knows It All, What's Left for Marketers?
17:00 – 17:30 - CRM Talks Panel
Moderator: Gürkan Platin - Eğitmen & Danışman
Panelist: Kaan Çelikmen - E-Commerce & Marketing Director, Fiba Perakende Grubu
Panelist: Büşra Ataş - Marketing Manager, Ecovacs Robotics
Panelist: Belemir Özkırım - Head of Marketing, THOMSON ELECTRONIC
Panelist: Didem Boz Kaya Group Head, Digital & Data Driven Marketing, Doğuş Hospitality & Retail Group
Subject: Who Knows the Customer Better? CRM, Artificial Intelligence, and the New Rules of Loyalty
17:30 – 17:45 - Gamze Olgun Parıldamış - Kurucu, CEO, JARVIS
Subject: The Source Code of Loyalty: Those Who Read Behavior Grow
17:45 – 18:00 - Serdar Türkoğlu - VP of Sales, Mobven
Subject: Loyalty in the Age of AI
18:00 – 18:15 - Murat Hacıoğlu - CEO, B2Metric
Subject: Transforming Customer Loyalty with Agentic AI
18:15 – 18:30 -BBS Paneli
Bora Karadağ - Bilgi Birikim Sistemleri İş Uygulamaları Müdürü - Microsoft
Ercan Şıdım - Enterprise Solutions Director at M.A.R.S. Technology I KARACA Group
Subject: Human Touch, AI Scale: The New Customer Engagement Formula
18:30 – 18:45 - Barış Kanlıca - Founder, Mawens Business Solutions
Subject: The Organization’s Extended Mind: The Evolution of Memory, Attention, and Decision-Making
18:45 – 19:05 - CRM Talks Panel
Moderator: Uğur Yıldız - CRM Müdürü, Saat&Saat
Panelist: Serhat Akay - Director, CRM & Customer Intelligence, Kısmet By Milka
Panelist: Bilal Aslan - Head of CRM, Roamless
Subject: CRM's New Intelligence: The Future of Artificial Intelligence, Data Trust, and Customer Experience
Snack Cocktail Time
Just Network Just CRM
Entertainment and Cocktails with Patron Orchestra
🎶 Just Network, Just Entertainment: Final Night with the Sinem Senna and Orchestra
Goodbye
Goodbye
Main Sponsor
Badge Sponsor
Taste & Talk Sponsors
Presantation Sponsors
Support Sponsors
Coffee Sponsors
Drink Sponsors
END USER DELEGATE REGISTRATION
€399
- Access to the Entire Event Program
- Access to All Network Participants
- All-day catering and unlimited alcohol included.
SUPPLIER DELEGATE REGISTRATION
€459
- Access to the Entire Event Program
- Access to All Network Participants
- All-day catering and unlimited alcohol included.
Address
Çubuklu, Barbaros Cd. No:22, 34805 Beykoz/İstanbul
info@prontoeventi.com
Phone
+90 216 465 41 11
+90 530 462 11 11
